Useful Tips

Simple rules for conducting a presentation for an entrepreneur


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Preparing and conducting a presentation, for good reason, for many becomes a real nightmare. You need to stand in front of a crowd of people, talk about something (especially when you need to talk about what you are not very good at). No need to be afraid! There are various ways to make a presentation successful. The more presentations you make, the better you will get!

Slide show preparation

  • Write briefly, capaciously, thesis. Do not try to duplicate your report with text on the screen - it is better to add the missing information with words than to try to “push everything” into one slide and make the viewer perceive a large amount of data in 30 seconds. The presentation should serve as an illustration of your words.
  • Do not get carried away with the functional description of the project. Devote the bulk of the business model to the market and competitors finance. Include a slide with a description of the team and at the end clearly state your proposal for the investor.
  • Use infographics to display numerical data.
  • Use a font size (size) not lower than 22. Text printed in a smaller font will not be visible to viewers.
  • Make a presentation of high-quality graphic materials - if slides are included in the video, high-resolution images will be required for editing.
  • Save the presentation in PDF format - so you will be sure that the slides will display correctly on any computer with any platform.
As an example, look at the presentations of the ComSindrom and My Business projects.


  • It is extremely undesirable to wear black, white, bright red, fine-grained and striped for the performance. All this greatly ruffles the video and distracts the viewer from your story.
  • Disconnect the phone and all extraneous radio equipment - it can not only distract you at the most inopportune moment, but can also generate interference when shooting.
  • The presence of ringing and shiny jewelry is undesirable.

Preparing for the performance

  • Before speaking, we recommend that you show your presentation to your family, friends, or colleagues. At the same time, one should not try to memorize the speech by heart - it is better to concentrate on communication, to get all possible questions. This is the best way to prepare for a performance, and this is the only way to build confidence “in battle”.
  • If the event is filming, go to the director or the administrator of the crew before you speak. It will show where to stand during the presentation so as not to fall out of the light and how to hold the microphone properly so that you can be clearly heard in the video.
  • If the organizers of the event do not prepare handouts for the audience, take care of this yourself. Print multiple copies of short text summaries of 3-4 pages with basic information about the project. The presence of such resumes in the hands of students will greatly simplify the life of both them and you. This will allow them to navigate in your presentation and can immediately remove a lot of questions.
  • Make sure in advance that you know how to switch slides and that your slide show is correctly displayed on the computer connected to the projector.
  • If the organizers of the event have given you a strictly limited time, make sure that during the speech you will be guided in this time and understand how much you have left. To do this, ask a colleague to take time and show you the plates with the remaining minutes, or use the timer on your laptop or iPad.

During the performance

  • Try to be confident. At first glance, it might seem that no one is listening to you, but this is a misleading impression: listeners at that moment read the presentation and, if they have Internet access, go to your website and analyze your closest competitors.
  • Do not look back at the screen - because you will turn your back on viewers and cameras. Contact the audience, and the audience will subconsciously be more supportive to you.
  • Stand where the organizers put you. Remember that the presentation slides are displayed on the back of the screen, and if you move around the stage during the presentation, you can obscure the screen and the projected image will be reflected on your face.
  • Talk about the most important thing. Clearly follow the rules of the performance allotted by the organizers - if you do not meet the allotted time, you will most likely be interrupted, and you will not reach the most important sections. To avoid this, use the assistant or timer mentioned above.
  • If the format of the event involves questions from the audience, answer briefly and in fact, without going aside. Any evasion is easily felt, and causes a very negative reaction. It is not necessary to answer all questions in detail: just make it clear that you have the answers. If the answer requires more detailed comments, offer to tell about it after the speech “on the sidelines”.
  • Do not chatter. Remember that speech consists of words and pauses between them. Anyone who knows about this is an almost ready speaker. Do not be afraid to use small pauses in your speech.
Often, summing up the results of project sessions, we hear from entrepreneurs dissatisfaction with the way they held their presentations. At the same time, they understand that, due to this, experts could be less supportive of the project and give lower ratings.

Of course, the experts are experienced enough to discern the true content behind any form, but a quality presentation can really make the listener more loyal and create a more favorable impression on the project being presented.

Presentation components

To achieve the desired effect, you need to clearly understand what and when to speak and show. The classic presentation structure looks like this:

  • The title slide (topic, contacts, information about the speaker, about the product, service).
  • Table of Contents (optional).
  • Introduction (what the presentation is about, goals, tasks. Ask the listener why he needs to spend time on your report).
  • The main part (all necessary information: may contain several sections, at the request of the author).
  • Conclusion
  • Application (optional).
  • Thank you for your attention (do not forget the final slide of thanks).

Presentation Rules

Now you will not surprise anyone even with the interactive presentation of Prezi. Therefore, “take” others need. First of all, excellent stylish design. And if your company does not have a single corporate presentation template, this gives you a huge field for creativity. Just do not overdo it.

    Make it all in one style. Do not “jump” from one background to another. Watch for color, background, and font compatibility. The font compatibility label is here.

Do not use standard PowerPoint design templates. They are boring and tired of everyone. It is better to choose a color palette yourself. For example, at Piknik all the basic colors are collected, and at Color Lovers you can find both ready-made collections of shades, and make them yourself.

See infographic color tips from a professional designer.

  1. As few words as possible. No one will read huge test blocks throughout the slide. The minimum is the 25-30th skittle, the font is readable. Change the font to highlight quotes or notes. Use headers.

    Do not use animation or music when changing slides. Leave it to the students.

Replace tables and lists with infographics and charts.

Many presentation services have the ability to add video. True, this requires access to the Internet during a demonstration to viewers.

Professional Tips

Developer and startup adviser - Zach Holman (Zach Holman) has long been working with presentations for various projects. On his site, he shares tips on their design.

Choose contrasting colors. This makes it possible to vary fonts, backgrounds and other presentation elements. I have about 4 colors that I use constantly, and 8-10 - with their shades.

Make your text huge, get rid of half the words on the slide, and enlarge the remaining most important text even larger.
Usually my text is at least 90 pt, sometimes I use 150 pt and even 300 pt.

Words as forms

The letters themselves can be part of the design. The easiest way to make the slide more interesting is to play with the physical side of the letters that make up the words, i.e. with the size.

The text (font) on almost every new slide in my presentations is different in size. So I separate one thought from another. It turns out much more interesting than simply bulleted lists.

What do we have to do:

  1. If you find a picture in a search engine, see that it does not have a watermark. And if you work at a serious level - also for a license to use!

Remember that your presentation can be viewed both from a small screen (tablet or mobile phone), and from a large one (computer screen, projector). Choose photos of excellent resolution.

Use photos as background. Of course, for this you will need to slightly adjust the image: reduce the brightness, contrast or darken the image.

Pay attention to the drawn illustrations. They will definitely add uniqueness to your presentation.

Choose an unusual, eye-catching image on the first slide. Do not forget about the picture for the last slide (“Thank you for your attention”).

What you do not need to do:

Do not use standard drawings and illustrations, especially from PowerPoint. They can be replaced by vectors.

Do not use too many images on one slide. The audience will not have time to see everything. In addition, to fit everything on the screen, you have to greatly reduce them.

Do not place the image to the edge or corner.

Do not overlay one image on another.

Presentation Tools

In addition to the standard PowerPoint, there are many more great programs for creating presentations.

  1. Apple keynote
    The main competitor to PowerPoint, close to it by interface. A large selection of chic templates, which is a sin not to try. Available on all Apple devices.

  1. Custom show
    A great tool for creating business presentations from a company with more than 40 years of history. You can not only create presentations and share them with colleagues, but also organize online meetings, work off-line and online and on various devices, add video and audio, download slides from PowerPoint, change settings in accordance with the requirements of the brand.

  1. Haiku deck
    The program for fans of minimalism. The main rule is the minimum amount of information in the warehouse. One slide - one idea - one visual accompaniment (image, infographic, diagram).
    Great for creating simple presentations. At the same time, editing templates is limited: developers thus try to maintain a high quality of work so that the user does not turn the template into "silent horror."

  1. Slidedog
    This is not a pure presentation editor. You can’t make your own slides, but you can put everything you want into a single presentation: a presentation from PowerPoint, Keynote, Prezi, a PDF file, a video, an audio file, a web page. No more switching between different programs.

Online Presentation Services

  1. Prezi
    One of the most popular services after PowerPoint. The entire presentation is a single field, each part of which is approached by pressing a key. The ability to see the full presentation from above, which immediately gives an idea of ​​the structure.
    The tool is interesting and original, but not very suitable for serious business presentations. There is a free version with a limited set of functions. Paid starts at $ 4, 92 per month. There is a mobile application and a separate program for the PC.

    Google Presentations
    Very similar to PowerPoint with slightly truncated features. Allows you to make simple presentations for basic purposes. Although, if you try hard, you can make a cool presentation at Google.

One of the coolest resources for creating presentations. All presentations are saved in HTML-format, which means that they are read on any device. A wide selection of tools, however, is not the easiest interface. Ability to create non-linear slides, access to a large database of custom presentations.

  1. Projeqt
    The ability to embed almost any interactive content from the Internet, Google maps, online polls, YouTube videos, music from SoundCloud. Like Slides, you can create non-linear slides, as well as import PowerPoint and PDF files.

Cool presentation examples

Proven presentation and time-tested presentation. There is something to see.

  1. How Google Works, Eric Schmidt
    Presentation from the executive chairman and former CEO of Google. A great example of using illustrations in a presentation.

  1. The What If Technique, by Motivate Design
    Presentation with lots of visual content.

  1. Design Your Career 2015, by Slides That Rock
    Stylish presentation in monochrome colors.

  1. A Presentation on Presentations
    Presentation on how to make a cool presentation. Prezi in all its glory.


  1. Slidegeeks
    A special resource with a huge selection of PowerPoint presentation templates. Particularly good templates with charts and infographics.

2. PowerPoint Template Skyline

  1. Cards
    Finished slides with various maps.

    PowerPoint Template
    Great templates for any presentation.

Set of Business Infographic Elements
Set of various tables, charts and infographics.

A good presentation is the key to success. But not the main one. No matter how good she is, she still needs to be voiced! To do this, rehearse your oral presentation at home and in no case read from the slides, speak loudly and clearly, maintain the average pace of speech, divide the presentation into parts - it is easier to perceive it, maintain eye contact with the audience. Only in this way will you make the right impression on the public and achieve your goals.